About AsIAm

Many moons ago, a Capricorn & Aries friendship blossomed over hot chips, tumblr & 'farshun' ♑️ 🍟 ♈️  Flash forward to today, the same two starry souls can't get enough of the ever delectable phö and weekend boogies on the d.floor. Their endless passion is close to magic when they combine their love and inspirations to create some spicy garms! 🔥 🔥 🔥

Have you ever spotted neon green cotton candy afloat the festival crowd??? Chances are it's Mel, a land-locked mermaid, who's charging her crystals on the daily. Alyse is never afar, either demolishing an Açai bowl or photographin' the wild things this duo up to! 👯 ✨  Nonetheless they're always down for an adventurous getaway, music festival or party! 

It’s no surprise that they both ended up in the same creative world in Sydney, Australia. They began working at fashion house 'ebonie n ivory' which has since spawned their lil' baby - AsIAm The Label - a vision manifested from day one. 🔮 

Mel & Alyse now captain the rainbow roller coaster that is AsIAm, twisting the conventional track for a fashion label, into a collective, that aims to empower others to be unapologetically themselves. It’s all about balance, fusing statement pieces with everyday comfort & creating a fun look that separates the daring from the mundane! Let's remind ourselves that despite the occasion, there is no right or wrong when it comes to styling outfits. Everyone is different and it’s what we f*%king love about this world. 💖

So if you too like to mix it up & have fun with your look, then you've come to the right place! You will find what you need, whether it be for a festival or a casual weekend date with your buds. No doubt, this duo has created some fun pieces for your wardrobe that will inspire you to express yourself, AS YOU REALLY ARE. #AsIAm  ❤️ 💛 💚 💙 💜