As I Really Am: Splendour Edition ⚡️

July 28, 2017

Splendour In The Grass has just wrapped up for another year! Whilst we wish we were able to attend this year and have a boogy with you all - we unfortunately had to live vicariously through you instead. The fashion this year proved to be killer as always, 'cos we sure take our festivals seriously here in Australia, no fluffin' around! We spent so long scrolling through all of the amazing photos that you guys tagged us in wearing AsIAm, which made our hearts all warm and fuzzy seeing the pieces come to life. 
We felt that this year at Splendour there was a real shift away from the flower crown phase, and a shift towards more creative expression, with no distinct trend that all of the fashion revolved around. We hope that everyone feels they can be as expressive & creative as they want at festivals, without needing to follow specific trends. Don't be afraid to wear whatever the f**k you want - you do you!
We were lucky enough to work with the lovely Cartia Mallan over the past couple of months to create something really special, which she finally got to reveal at Splendour! This beautiful jacket was designed by Cartia in collaboration with us as an exclusive piece for the festival. Cartia's inspiration for this piece was all about releasing her inner 70's baby, and boy was that achieved. She looked absolutely unreal...



Those that know AsIAm well would know that we don't give a FLUFF who wants to wear ours pieces. Girls, guys? They are made for anyone who wants to rock them!

We just couldn't get over how amazing @bray_harriott looked rocking our Shimmer Pop Robe, Hurricane Pants & Mushroom Gypsy Dress at Splendour. He seriously killed it! 


Here are some more beautiful souls rocking AsIAm at Splendour. We hope it will give you some inspiration on how you could style certain pieces for yourself, or just show you a true representation of these funky pieces in their natural habitats: festivals!


@desiree.mbr in the violet dawn dress

@kellybaldwinnn in the harper crop top + harper skirt


@stephaniegracetaylor in the melody dress


@coaciebean in the hurricane pants + hurricane top


@lyndaldoran in the wild kat coat


@sareyy in the violet dawn skirt


@samtodd in the solaria skirt


@hollawilson, @abbey_lou in the melody kimono + melody dress


@iamchloebowden in the wild kat coat


@taraaduncan in the black mamba bustier


@_mackenziemoor in the hurricane pants


@amy_macalpine in the black mamba skirt


@siantierney in the wild kat coat


@erinmalcomson in the metamorphosis skirt
@cindyxlou in the astrid dress
Until next year Splendour xxx


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